What Kiwis Really Want When They Hire Makeup Artists
Makeup artistry in New Zealand is about more than just applying cosmetics; it’s about enhancing confidence and celebrating individuality. Kiwis seek makeup artists who blend creativity, professionalism, and a personalised touch to deliver flawless results. If you’re a makeup artist looking to attract and retain clients across Aotearoa, here are 10 insightful tips to help you stand out in this vibrant market.
Here are some tips that you might find interesting:
1. Showcase Your Portfolio Locally
Kiwis love to see real examples of your work, especially styles that suit diverse skin tones and local events.
Weirdly enough, many clients choose artists who display work relevant to New Zealand’s unique occasions-from weddings to festivals.
Sharing before-and-after photos from events in Auckland or Queenstown creates trust and inspires potential clients.
2. Maintain High Hygiene Standards
Cleanliness is crucial in makeup services. Ensure all tools and products are sanitized to reassure clients of their safety.
Prominently displaying certification and hygiene practices builds confidence, especially post-pandemic.
Many Wellington artists use disposable applicators and adhere to strict sanitation protocols, which clients value highly.
3. Offer Personalised Consultations
Understanding client preferences, skin type, and occasion helps craft bespoke looks clients love.
Yada’s private chat enables seamless pre-appointment consultation, ensuring clear expectations.
Personalised advice on skincare prep or suitable products adds extra value and builds rapport.
4. Use Quality Products Suitable for NZ Skin
Clients appreciate makeup artists who use high-quality, hypoallergenic products suited to New Zealand’s diverse climates and skin types.
Weirdly enough, many prefer cruelty-free and natural brands aligned with local values.
Artists who stay updated on product trends and offer eco-conscious choices stand out in Kiwi markets.
5. Be Clear and Transparent With Pricing
New Zealand clients appreciate upfront, clear pricing without hidden fees.
Yada allows makeup artists to quote competitively without commission fees, passing savings on to clients.
Providing package deals for bridal parties or multiple sessions encourages bookings.
6. Offer Flexible Booking and Location Options
Busy Kiwis value flexibility, including weekend or evening appointments and mobile services.
Offering on-location makeup for weddings or events in diverse settings across NZ adds convenience and appeal.
Many artists in Christchurch offer home visits that cater specifically to local client needs.
7. Build Strong Client Relationships
Personal connections and attentive service encourage repeat bookings and referrals.
Remembering client preferences and special dates builds loyalty and sets you apart.
Many Auckland professionals share how relationship-building has been key to their long-term success.
8. Keep Learning and Evolving
Continual training in new techniques, products, and trends keeps your services fresh and in demand.
Participating in workshops or NZ beauty events enhances skills and networking opportunities.
Clients notice and appreciate your commitment to excellence through ongoing learning.
9. Leverage Online Presence and Reviews
A vibrant online portfolio and active social media presence boost client attraction.
Encourage clients to leave positive reviews on Yada, Google, or Facebook to build trust.
Showcasing real client photos and testimonials enhances authenticity.
10. Engage with Local Communities
Networking through local events, bridal expos, and community groups helps build your client base.
Joining regional Facebook groups or forums connects you to clients looking for trusted makeup artists nearby.
Platforms like Yada simplify finding and engaging local clients actively seeking makeup services.