What to Charge? A Practical Guide to Pricing Business Consulting Services in New Zealand

Figuring out how much to charge for your business consulting services in New Zealand can be a daunting task. With diverse client needs, varying project scopes, and local market conditions, this guide offers practical, friendly advice to help consultants set fair prices that reflect their expertise and attract loyal clients.

Here are some tips that you might find interesting:

1. Understand Your Total Costs

Start by accounting for all your business expenses - software tools, office space, professional development, travel, and your time spent on client meetings and work.

For example, Auckland consultants may face higher overheads compared to those operating from smaller centres like Tauranga.

Knowing your full cost structure ensures your prices cover costs and sustain your livelihood.

2. Research Local Market Pricing

Look at what consultants charge in your region through platforms such as Yada, TradeMe Services, and industry networks.

Consulting rates tend to be higher in Wellington due to demand and cost of living, while smaller towns may offer more modest budgets.

This research helps you price competitively and realistically.

3. Select Hourly versus Project Rates

Decide whether hourly billing or fixed project pricing suits your services and clients better.

A Christchurch consultant might charge between $120-$180 per hour, or offer set fees for defined projects.

Choose the pricing method that aligns with your workflow and client preferences.

4. Adjust Pricing for Complexity

Charge more for highly specialised advice, extensive research, or complex projects requiring deep expertise.

Tech-focused consultants in Auckland often command premium fees due to specialised skills.

Clear communication about how complexity influences costs avoids confusion.

5. Include Time for Prep and Follow-ups

Be sure your pricing includes hours spent on project preparation, client communication, and follow-up support.

Wellington consultants often build this time into their hourly or project fees for comprehensive service.

Weirdly enough, these tasks often take as much time as the core consulting itself.

6. Be Transparent About Extra Fees

Specify any additional fees for urgent work, travel, or out-of-scope tasks upfront.

Nelson professionals generally add surcharges for emergency consulting or additional workshops.

Transparency here builds client trust and smooth payment experiences.

7. Promote Your Qualifications

Showcase your certifications, training, and proven success stories on platforms like Yada or your website.

A Tauranga consultant highlighting industry credentials attracts clients willing to pay fair rates.

Client confidence increases when they see your expertise.

8. Collect and Display Testimonials

Request client feedback and share positive reviews on your profiles and social media.

An Auckland consultant credits glowing Yada testimonials for growing her business significantly.

Authentic reviews are vital to building local credibility.

9. Advertise on NZ Platforms

Maximise your reach by listing services on Yada, TradeMe Services, and other trusted local platforms.

Yada’s absence of lead or success fees means you keep more revenue and can price honestly.

Its mobile-friendly design allows easy engagement with potential clients on the move.

10. Communicate Pricing Personally

Use Yada’s private chat or direct calls to understand client needs and provide tailored quotes.

A Dunedin consultant customises pricing and scopes after in-depth discussions with each client.

Personalised communication builds trust and encourages recurring business.

11. Avoid Undervaluing Your Services

Rather than undercutting, focus on the clear value and expertise you provide.

Consultants with steady, fair pricing in Christchurch enjoy loyal client bases and steady work.

Clients prefer paying fair rates for trusted, quality advice.

12. Review and Update Rates Regularly

Adjust your pricing every 6-12 months based on market conditions, skills, and client feedback.

Use Yada’s insights from job requests and client ratings to inform pricing decisions.

Timely updates keep your consultancy competitive and financially healthy.

13. Build Referral and Networking Paths

Nurture relationships with industry peers, business groups, and clients for referrals and collaborations.

An Auckland consultant expanded her client list through partnerships with local chambers of commerce.

Strong networks support steady business and justify your pricing.