What to Charge? A Practical Guide to Pricing Brows & Lashes Services in New Zealand

Pricing brows and lashes services in New Zealand needs a good balance between skill, time, and local market dynamics. This practical guide shares friendly, clear tips to help brow and lash professionals set fair prices that reflect their expertise and attract loyal clients.

Here are some tips that you might find interesting:

1. Calculate Your True Costs

Take into account all expenses including high-quality products, tools, studio rent, insurance, and prep time.

Auckland specialists may face higher rental costs than those offering mobile services in smaller towns like Whanganui.

Covering all costs ensures your pricing is sustainable.

2. Research Local Market Rates

Check what peers charge in your region on Yada, local forums, and beauty directories.

Prices vary, with Wellington rates typically higher than in provincial towns.

This knowledge helps you price competitively without undervaluing yourself.

3. Set Rates by Service Type

Differentiate pricing for treatments like eyebrow shaping, lash lifts, or tinting.

A Christchurch technician might charge $40 for a lash tint, $90+ for lash extensions.

Clear service breakdown helps clients understand your value.

4. Adjust Pricing for Skill and Experience

Experienced technicians with specialised skills often command premium pricing.

Tauranga professionals known for perfecting complex brow shaping may charge higher rates.

Showcase your expertise to justify your prices.

5. Include Cleanup and Prep Time

Factor in time spent on thorough sanitation, client preps, and aftercare advice.

Wellington salons typically include these necessary elements in session prices.

Weirdly enough, these tasks are essential for client satisfaction and safety.

6. Communicate Clear Cancellation Policies

Be upfront about cancellations and rescheduling policies to protect your schedule.

Many Auckland lash artists require 24 hours’ notice to avoid cancellation fees.

This fosters professionalism and client respect.

7. Showcase Certifications and Portfolio

Highlight qualifications and showcase before-and-after photos on Yada and social media.

An Auckland brow artist with advanced certification commands better rates.

Visual proof builds client confidence in your value.

8. Gather and Highlight Testimonials

Collect reviews from happy clients and feature them to build trust.

Positive Yada testimonials helped a Nelson technician grow a loyal client base.

Social proof is key in local market success.

9. List Services on Multiple Platforms

Increase your visibility by listing on Yada, TradeMe, and regional beauty directories.

Yada’s fee-free structure allows you to keep more earnings and price honestly.

Its mobile-friendly interface simplifies booking and client communication.

10. Personalise Pricing Discussions

Use Yada’s chat and call features to understand client needs and customise quotes.

A Dunedin lash artist adjusts rates based on treatment complexity and client preferences.

Personalised chats build loyalty and satisfaction.

11. Avoid Underpricing Your Work

Focus on quality and client experience over competing solely on low prices.

Fairly priced Christchurch technicians enjoy steady bookings and repeat clients.

Kiwi clients value honest rates for trusted results.

12. Review Prices Regularly

Update prices annually based on market trends, skills, and feedback.

Yada’s insights on demand and reviews help inform thoughtful pricing changes.

Regular reviews keep your business competitive and profitable.

13. Build Strong Referral Networks

Connect with local beauty salons, wedding planners, and event organisers for referrals.

An Auckland lash technician expanded their clients through partnerships with bridal businesses.

Strong local networks support steady work and justify your prices.