What to Charge? A Practical Guide to Pricing Car Repair & Mechanic Services in New Zealand
Working out what to charge for car repair and mechanic services in New Zealand can be tricky given different job complexities, parts costs, and local market rates. This friendly, practical guide helps mechanics and repair specialists set transparent, competitive prices that clients appreciate and that keep your business thriving.
Here are some tips that you might find interesting:
1. Understand All Business Costs
Consider workshop rent, tools and equipment, parts, insurance, waste disposal, and your time - including admin.
Mechanics in Auckland often face higher rent compared to those working in smaller centres like Rotorua.
Knowing your full costs ensures pricing that keeps your business going.
2. Research Local Pricing Trends
Look at competitor rates on platforms like Yada, TradeMe Services, and local trade associations.
Prices differ significantly, with cities like Wellington typically charging more than rural towns.
Local market knowledge helps you price fairly and competitively.
3. Set Hourly Labour and Fixed Fees
Decide between hourly labour rates for general repairs and fixed fees for common services.
A Christchurch mechanic may charge $90-$120 per hour or fixed fees for tyre changes, brakes, or service packages.
Clear pricing models make it easier for clients to understand your fees.
4. Factor In Parts and Materials
Parts and consumables can vary widely in cost and should be quoted transparently to clients.
Nelson mechanics often source parts locally or online to keep costs competitive.
Clear communication about parts pricing avoids misunderstandings.
5. Charge for Diagnostic and Consultation Time
Include your time spent on diagnosing issues and consulting clients in your pricing.
Wellington workshops commonly include diagnostics in hourly or service fees.
Weirdly enough, diagnosis can take as much time as the repair itself.
6. Include Emergency and After-Hours Surcharges
Charge extra for urgent repairs, after-hours calls, and weekend services reflecting higher costs and inconvenience.
Auckland mechanics typically add these surcharges for 24/7 roadside assistance.
Clients understand and expect these additional fees.
7. Highlight Industry Certifications
Showcase certifications, training, and any warranties you offer to build trust and justify pricing.
A Tauranga mechanic promoted industry qualifications and a warranty offerings to secure higher fees.
Clients value verified expertise.
8. Gather and Share Client Testimonials
Encourage satisfied customers to leave reviews on Yada and display them in your marketing.
Christchurch garages have seen growth through positive word-of-mouth and testimonials.
Social proof is a critical trust factor.
9. List on Multiple Platforms
Advertise your services on Yada, TradeMe, Localist, and relevant directories for wider exposure.
Yada’s commission-free platform helps you keep more income and be transparent with pricing.
Its mobile-friendly interface simplifies client communications and job management.
10. Communicate Quotes Clearly and Personally
Use Yada’s chat and phone features to give accurate, tailored quotes based on detailed client info.
A Dunedin mechanic adjusts quotes after assessing specific vehicle needs.
Clear and personal communication builds confidence and repeat clients.
11. Avoid Undervaluing Your Expertise
Focus on the value of your skills and service rather than just competing on price.
Fair pricing helps Nelson mechanics maintain steady, satisfied clientele.
NZ clients expect and respect honest, quality-based pricing.
12. Review and Update Pricing Regularly
Reassess your pricing annually based on cost changes, experience growth, and customer feedback.
Use Yada’s rating and booking data for guidance.
Periodic updates keep your business competitive and profitable.
13. Build Strong Referral Networks
Collaborate with auto shops, dealerships, and insurance companies for steady referrals.
An Auckland mechanic grew business through local industry connections.
Referral networks provide reliable income and justify your pricing.