What to Charge? A Practical Guide to Pricing Catering & Bartending Services in New Zealand

Setting fair and competitive pricing for catering and bartending services in New Zealand can be tricky, especially with varied event types and client expectations. This guide offers practical tips tailored specifically for Kiwi professionals aiming to price their offerings confidently while growing their local clientele.

Here are some tips that you might find interesting:

1. Understand Your Complete Costs

Start by calculating every cost, including food and beverage expenses, staff wages, equipment hire, transport, and setup time.

For example, Auckland caterers often have higher ingredient and venue costs compared to those operating in rural Waikato, who might source more local produce.

Getting a full picture of your costs ensures your pricing covers expenses and sustains your business.

2. Research Market Rates in Your Area

Investigate what other caterers and bartenders charge locally via platforms like Yada, TradeMe Services, and regional business directories.

Rates vary widely-Wellington events might command higher budgets, whereas smaller places like Invercargill may expect lower rates.

Understanding the market helps you stay competitive without undervaluing your services.

3. Offer Tiered Pricing Packages

Create clear service packages catering to different event sizes and styles-for instance, casual buffets versus formal plated dinners.

Christchurch caterers often have set packages starting from $40 per head for simple menus to $150+ for premium experiences.

Offering choices simplifies client decisions and clarifies your pricing.

4. Factor in Seasonal and Peak Demand

Pricing should reflect busy seasons like summer weddings, Christmas parties, or festival periods when demand spikes.

Bay of Plenty professionals sometimes raise rates by around 15-20% during these peak times to account for higher workload.

Letting clients know in advance about seasonal pricing changes builds transparency and trust.

5. Be Clear About Extra Services and Fees

Specify fees for extras like venue setup, custom menus, last-minute orders, or extended service hours.

Wellington bartenders, for example, may charge extra for cocktail menu development or equipment hire.

Clear communication avoids surprises and fosters professional relationships.

6. Highlight Your Unique Selling Points

Promote your specialties, such as sustainable sourcing, bespoke menus, or flair bartending skills.

A Tauranga caterer emphasizing locally sourced organic ingredients can justify premium pricing.

Sharing what makes your service unique attracts clients who value quality over price.

7. Showcase Testimonials and Success Stories

Ask satisfied clients for testimonials and display them on your website, social media, and Yada profile.

A Nelson caterer credits positive reviews for growing their repeat client base significantly.

Real client feedback builds trust and validates your pricing.

8. List Your Services Across NZ Platforms

Gain visibility by listing on Yada, TradeMe Services, and local community websites tailored to New Zealand audiences.

Yada’s no-fee approach lets you keep more of your earnings, giving you flexibility for honest, competitive pricing.

Its mobile-friendly platform makes managing enquiries and bookings easier than ever.

9. Communicate Pricing Clearly and Personally

Use private chats on Yada or direct calls to discuss client needs and tailor quotes accordingly.

One Auckland caterer adjusts pricing based on specific event requirements and guest numbers after consultations.

Personalised communication leads to better client satisfaction and repeat bookings.

10. Avoid Undervaluing; Focus on Quality

Resist the temptation to underprice to win jobs. Instead, highlight your quality service, professionalism, and reliability.

Christchurch professionals with steady rates and consistent quality often enjoy long-term business success.

Kiwis appreciate fair prices for dependable, memorable catering and bartending.

11. Review Pricing Regularly

Keep your rates updated every 6-12 months to reflect changing costs, market trends, and your growing expertise.

Use insights from Yada’s rating system and booking patterns to help make informed pricing decisions.

Regular reviews support your long-term business health and competitiveness.

12. Build Partnerships and Networks

Collaborate with local venues, wedding planners, and event companies for referrals and joint marketing.

A Wellington bartender expanded their client base significantly through a regular gig at a popular local bar and event collaborations.

Strong local networks lead to steady work and help justify your pricing.