What to Charge? A Practical Guide to Pricing Makeup Artist Services in New Zealand
Pricing makeup artist services in New Zealand involves more than just applying makeup-it’s about valuing your skill, creativity, and the time spent crafting looks tailored to each client. This friendly guide offers actionable tips to help makeup artists set fair and competitive prices while managing local challenges and attracting clients.
Here are some tips that you might find interesting:
1. Calculate Your True Costs
Start by listing all your business costs such as quality makeup products, brushes, sanitisation supplies, transportation, and setup time.
For example, Auckland-based artists may incur higher product and travel costs than those operating in smaller towns like Dunedin.
A clear understanding of your expenses ensures your pricing sustains your business.
2. Research Local Market Pricing
Explore what other makeup artists charge on platforms like Yada, bridal forums, and local community boards.
Prices can vary widely with Wellington artists generally commanding higher fees due to demand and cost of living than regional areas.
This market insight helps you price competitively and fairly.
3. Set Pricing by Service Type
Different services such as everyday makeup, bridal, special effects, or commercial work should have distinct pricing.
A Christchurch artist might charge $80-$120 for event makeup but $200+ for bridal packages.
Clear service categories help clients understand value and options.
4. Factor in Talent and Experience
Established artists with extensive portfolios or specialised skills can charge higher rates.
An Auckland artist known for high-profile weddings commands premium pricing.
Highlight your experience to justify your fees.
5. Include Consultation and Travel
Charge for client consultations, trial sessions, and travel time or expenses when applicable.
Wellington artists often build consultations into package prices or charge extra for travel.
Weirdly enough, these components are valuable parts of your service.
6. Be Transparent About Extra Charges
Clarify any fees for rush bookings, special products, or extended hours prior to booking.
Nelson artists commonly add surcharges for weekend or late-night events.
Clear upfront communication fosters client trust.
7. Showcase Certifications and Portfolio
Display makeup certifications, client testimonials, and portfolio highlights on Yada and your website.
A Tauranga artist with relevant qualifications attracts clients willing to pay fair prices.
Professional presentation builds confidence in your rates.
8. Gather and Highlight Testimonials
Request feedback from happy clients and highlight these on your profiles to encourage new bookings.
Strong Yada reviews helped an Auckland artist establish a loyal customer base.
Social proof is a powerful trust builder.
9. List Services on Trusted Platforms
Increase visibility by listing on Yada, TradeMe Services, and local service directories.
Yada’s no commission setup means you keep more of your earnings and can offer honest pricing.
Its mobile-friendly platform improves client communication and booking management.
10. Communicate Pricing and Tailor Quotes
Use Yada’s internal chat and calls to discuss client needs and provide personalised quotes.
A Dunedin artist customises prices based on event scale and makeup complexity.
Tailored communication builds trust and repeat business.
11. Avoid Underpricing Your Service
Focus on the value and skill you bring rather than lowering prices to compete.
Fair pricing helps Christchurch artists attract loyal clients and maintain steady work.
New Zealand clients appreciate honest rates linked to quality.
12. Regularly Review and Update Prices
Adjust your rates annually considering market trends, new skills, and customer feedback.
Use Yada’s ratings and job data to inform smart pricing decisions.
Keeping prices current supports a healthy and competitive business.
13. Build Local Referral Networks
Partner with wedding planners, photographers, and event organisers to grow your client base.
An Auckland artist increased bookings through collaborations with local bridal stores.
Strong networking supports steady work and validates your pricing.