What to Charge? A Practical Guide to Pricing Health, Beauty & Wellness Services in New Zealand

Whether you’re just starting out or looking to fine-tune your pricing strategy, setting the right fees for health, beauty, and wellness services in New Zealand is key to attracting clients and sustaining your business. This guide offers helpful, down-to-earth tips to help you price fairly while standing out in the local market.

Here are some tips that you might find interesting:

1. Factor All Your Business Costs

Understand all your fixed and variable expenses: equipment, products, rent, insurance, and your time beyond client sessions.

For example, in Auckland, rents and product costs are higher than in smaller centres like Tauranga, which impacts pricing.

Knowing your full costs is essential to setting prices that keep your business afloat.

2. Know Your Local Market Rates

Research what other health, beauty, and wellness businesses charge via Yada, TradeMe Services, and local directories.

Expect higher rates in cities like Wellington compared to regional towns.

This knowledge helps you position your services competitively without undervaluing yourself.

3. Price Differently by Service Type

Break down your pricing by the services you offer-massages, facials, wellness coaching, or beauty treatments.

A Christchurch wellness practitioner may charge differently for a sports massage versus a relaxation session.

Clients appreciate transparent, tailored pricing.

4. Adjust for Experience and Expertise

More experienced practitioners who offer specialised training can justify premium rates.

A Tauranga nutritionist with advanced certifications and client success stories can charge higher fees.

Highlight your qualifications to help clients understand your value.

5. Include Prep and Consultation Time

Price your services to cover consultations, health assessments, and preparation as part of client care.

Wellington providers often build these tasks into service packages or charge separately.

Weirdly enough, this often unbilled time is crucial for effective treatment.

6. Be Transparent About Additional Costs

Clearly communicate any extras like rush appointments, special product use, or extended sessions.

Nelson specialists commonly add surcharges for organic or luxury products.

Transparency builds better client relationships.

7. Showcase Your Credentials and Portfolio

Use Yada and social media to display your certifications, awards, and before/after client success stories.

An Auckland beauty coach with a strong portfolio can justify higher fees.

Professional presentation boosts client confidence.

8. Gather and Share Client Testimonials

Encourage clients to leave reviews and share positive feedback widely.

Positive testimonials helped a Christchurch therapist expand their business significantly.

Social proof is a powerful trust builder.

9. Advertise on Multiple Platforms

List your services on Yada, TradeMe Services, and local directories to maximize your reach.

Yada’s no commissions mean you keep more income and offer honest pricing.

Its mobile-friendly platform makes client communication easy.

10. Personalise Pricing Discussions

Use Yada’s chat and call functions to clarify client needs and tailor pricing.

A Dunedin wellness coach customises quotes based on service complexity and client goals.

Personalised interactions build client loyalty.

11. Avoid Undervaluing Your Services

Focus on quality and client outcomes instead of just competing on price.

Fair pricing allows Wellington practitioners to maintain steady bookings and satisfied clients.

Clients appreciate honest, skill-based pricing.

12. Review and Adjust Pricing Annually

Reassess pricing yearly considering market trends, new skills, and client feedback.

Yada’s job and rating data provide valuable insights for adjustments.

Updated prices keep your service competitive and profitable.

13. Build Strong Referral Networks

Partner with local gyms, health practitioners, and wellness centres to generate steady referrals.

An Auckland beauty specialist grew clientele through community collaborations.

Robust networks support a reliable client base and validate your pricing.