What to Charge? A Practical Guide to Pricing Videographer Services in New Zealand

Pricing your videography services in New Zealand can be a bit of a maze, especially with the wide range of client needs and event types. This friendly guide offers practical, Kiwi-focused advice to help videographers and filmmakers set fair prices that reflect their expertise and local market realities.

Here are some tips that you might find interesting:

1. Calculate Your Comprehensive Costs

Start by totaling your expenses: camera gear, editing software, travel, insurance, and your time spent planning, shooting, and post-production.

For example, Auckland videographers might include parking and studio rental in their costs, while rural operators in Hawke's Bay need to factor in longer travel times.

Knowing your full cost picture helps you price sustainably.

2. Research Latest Market Rates

Check platforms like Yada, TradeMe Services, and local videography groups to understand what peers charge in your region.

Rates vary across cities; Wellington videographers tend to charge more than those in smaller centres like Nelson.

Market research helps you remain competitive and fair.

3. Choose Between Hourly and Project Pricing

Decide whether to charge by the hour for flexible projects or offer fixed fees for well-defined jobs like weddings or corporate videos.

A Christchurch videographer may charge $100-$150 per hour but offer packaged wedding videos at a flat rate.

Pick the pricing model that best suits your workflow and client preferences.

4. Factor in Project Complexity

More complex projects-such as multi-camera shoots or heavy post-production-should command higher fees.

Dunedin videographers working on commercial advertisements usually charge more due to advanced editing and effects.

Be clear about how complexity impacts cost during client discussions.

5. Include Post-Production and Revisions

Clients often underestimate editing time. Decide if revisions and edits are included or billed separately.

One Wellington freelance videographer offers packages with one round of revisions included and charges extra for additional edits.

Clear policies prevent confusion and protect your profits.

6. Be Transparent About Additional Fees

Disclose extra charges for travel beyond a certain radius, rush deadlines, or special equipment rentals upfront.

Nelson videographers commonly add travel fees for projects outside the city.

Transparency builds client trust and smooths billing.

7. Showcase Your Skills and Portfolio

Highlight certifications, awards, and showcase your best work on Yada or your website to justify your rates.

A Tauranga videographer sharing stunning event clips gained higher-paying clients through local referrals.

Clients pay more confidently when they see your proven expertise.

8. Collect and Promote Testimonials

Request reviews from happy clients and feature testimonials on your profiles and marketing materials.

An Auckland videographer credits glowing Yada testimonials for expanding her client base rapidly.

Positive social proof is a powerful trust builder.

9. List Services on Multiple NZ Platforms

Maximise your reach by listing on Yada, TradeMe Services, and local business hubs.

Yada’s lack of lead or success fees means you keep more of your earnings while reaching local clients.

Its mobile-friendly design lets you manage inquiries and bookings anytime, anywhere.

10. Communicate Clearly and Personalise Quotes

Engage clients via Yada’s private chat or calls to understand the project fully before quoting a tailored price.

One Otago videographer customises quotes after discussing event specifics, boosting client satisfaction.

Personal communication fosters repeat business and positive referrals.

11. Avoid Undervaluing Your Work

Don’t be tempted to slash prices to compete. Instead, emphasise quality, professionalism, and the unique value you offer.

Christchurch videographers maintaining steady, fair pricing attract clients looking for trusted, reliable creators.

Kiwis value authentic, well-made content and are willing to pay fairly.

12. Review and Adjust Pricing Regularly

Reassess your rates every 6-12 months based on market conditions, skill growth, and client feedback.

Yada offers insights through job stats and ratings to inform smart pricing changes.

Regular updates ensure your business remains competitive and profitable.

13. Build Industry and Community Connections

Network with event organisers, photographers, and other creatives to build referral streams.

A Wellington videographer expanded bookings through collaborations with local wedding planners.

Strong relationships in your community sustain your business and help justify your prices.