Where NZ Clients Search for 'Brows & Lashes' Services in 2025 - Backed by Real Trends

Brows and lashes are essential parts of the beauty routine for many Kiwis, and the demand for skilled professionals in this niche remains strong. Knowing where New Zealand clients search for brows and lashes services in 2025 can help you grow your business and build trusted relationships locally. Here are 10 practical tips specifically designed for brows and lashes professionals.

Here are some tips that you might find interesting:

1. Optimize Your Google Business Profile

Google is the go-to platform for New Zealanders searching for brows and lashes services near them.

Develop a detailed profile with clear descriptions of your brow and lash treatments and up-to-date contact info.

Encourage client reviews to enhance your credibility and local search ranking.

2. List on NZ Beauty and Service Platforms

Yada, TradeMe Services, and beauty-focused directories attract clients looking for trusted professionals.

Yada’s commission-free setup allows you to offer competitive pricing and communicate directly with clients with ease.

Being active on these platforms consistently increases your chances of bookings.

3. Engage in Local Facebook Beauty Groups

Join regional Facebook groups focused on beauty and wellness to connect authentically with potential clients.

Share helpful brow and lash care tips, client transformations, and respond to local queries gently.

Popular groups include ‘Auckland Beauty Enthusiasts’ and ‘Wellington Wellness Community’.

4. Utilize Neighbourly for Trusted Referrals

Neighbourly offers a trusted environment where Kiwis exchange recommendations for local services.

Friendly, informative posts help establish your reputation and attract genuine local leads.

This slower pace supports meaningful client relationships.

5. Showcase Genuine Client Testimonials

Display testimonials and before-and-after photos to demonstrate your skill and client satisfaction.

Emphasize your ability to service diverse brow and lash styles popular in New Zealand.

Authentic stories encourage prospective clients to book confidently.

6. Offer Transparent and Competitive Pricing

Clear pricing policies help clients understand your value and avoid surprises.

Yada’s fee-free platform allows you to be upfront with prices and tailor packages.

Consider offering introductory discounts or bundled offers to attract first-time clients.

7. Ensure Mobile-Friendly Booking & Chat

Mobile-optimised booking and communication tools meet the way modern clients schedule services.

Yada’s mobile platform and internal chat facilitate quick and confidential client outreach.

Faster, smoother communications increase booking success and client retention.

8. Share NZ-Specific Brow & Lash Tips

Offer tips tailored to New Zealand weather, seasonal trends, or suitable beauty products.

Discuss popular NZ styles or innovations in brow shaping and lash enhancement to engage your audience.

Relevant content keeps your brand top of mind.

9. Partner with Local Beauty and Wellness Businesses

Networking with salons, spas, and health professionals boosts referral opportunities.

Collaborating on events or wellness packages widens your client reach.

Strong local partnerships help steady your income.

10. Adapt Services to Local Trends

Stay aware of NZ customer preferences, such as natural looks or bold statement lashes.

Offer flexible appointment times and special event packages to meet local demand.

Clients appreciate stylists tuned into Kiwi cultural and seasonal trends.