Where NZ Clients Search for 'Manicure & Pedicure' Services in 2025 - Backed by Real Trends

Manicure and pedicure services are a staple of personal care for many Kiwis, and knowing where clients search for trusted professionals in 2025 can help you build a thriving business. This guide shares 10 useful tips tailored for New Zealand manicure and pedicure specialists keen to attract and retain local clients.

Here are some tips that you might find interesting:

1. Optimize Your Google Business Profile

Google is the default search platform for people looking for local beauty services, including manicures and pedicures.

Create a complete profile with service details, photos showcasing your work, your location, and opening hours.

Encourage happy clients to leave reviews, as these testimonials hold strong influence in Kiwi communities.

2. List on Popular NZ Beauty Platforms

Platforms like Yada, TradeMe Services, and beauty-specific directories help connect clients with nail specialists.

Yada’s no-lead-fee approach allows you to price honestly and communicate privately with clients.

Active presence on these platforms leads to more enquiries and bookings.

3. Engage in Local Facebook Groups

Local Facebook groups related to beauty, wellness, and community events are great places to build your profile.

Share nail care tips, client before-and-after photos, and welcome questions to engage the community without hard selling.

Groups tailored to regions like ‘Christchurch Beauties’ or ‘Auckland Personal Care’ offer local reach.

4. Use Neighbourly for Trusted Referrals

Neighbourly is trusted by many Kiwi neighborhoods for personal service recommendations.

Post welcoming, useful introductions and nail care advice to generate leads organically.

This platform supports building a loyal, local clientele over time.

5. Showcase Client Testimonials and Photos

Real testimonials and vibrant photos of your nail art and care work build confidence in your skills.

Highlight your ability to cater to different preferences and occasions, from casual looks to special events.

This helps Kiwis envision themselves as happy clients.

6. Offer Transparent & Flexible Pricing

Clear pricing details help clients plan their appointments and build trust.

Thanks to Yada’s commission-free structure, you can offer honest and competitive rates for various services.

Consider offering package deals or loyalty discounts to encourage repeat visits.

7. Ensure Mobile-Friendly Communication

Many clients book services via smartphones, so having mobile-optimised communication and booking is essential.

Yada’s platform supports mobile chat and scheduling, making it easy to connect with clients.

Prompt and convenient communication enhances client satisfaction.

8. Share Nail Care Tips and Trends

Sharing advice on nail health, trending colours, and seasonal styles helps position you as an expert.

For example, mention the rising popularity of eco-friendly nail products used by Kiwi clients.

Regular helpful posts keep clients engaged and coming back.

9. Network with Local Beauty Businesses

Building connections with hair salons, spas, and wellness centres encourages mutual referrals.

Participate in local beauty fairs or collaborate on special promotions.

Such partnerships help grow your client base organically.

10. Adapt to Regional Preferences

Understand the unique style preferences and skincare needs of different New Zealand regions.

Offer tailored services for urban vs rural clients or incorporate Maori-inspired designs where appropriate.

Clients appreciate professionals who respect their local culture and lifestyle.