Where NZ Clients Search for 'Painting & Decorating' Services in 2025 - Backed by Real Trends
Painting and decorating services remain in high demand across New Zealand, whether it’s for freshening up homes or commercial spaces. For painters and decorators aiming to grow their client base in 2025, knowing where Kiwis look for trusted professionals is essential. This guide shares 10 practical, friendly tips tailored specifically to help local painting and decorating experts attract more enquiries and build lasting reputations.
Here are some tips that you might find interesting:
1. Optimize Your Google Business Profile
Google is the most popular search engine used by Kiwis looking for painting and decorating services nearby.
Ensure your profile is detailed with service descriptions, portfolios of your work, and accurate contact information.
Encourage satisfied clients to leave positive reviews, as these weigh heavily on local search rankings.
2. List on Trusted NZ Platforms
Yada, TradeMe Services, and local business directories are trusted places Kiwis browse for painters and decorators.
Yada’s no-lead-fee model lets you communicate and price services honestly, building client trust.
An active, well-maintained presence on these platforms increases your visibility and enquiries.
3. Join Local Facebook Groups
Engage with community and home improvement Facebook groups to reach local customers.
Share helpful decorating tips, before-and-after photos, and respond with genuine advice rather than pushing sales.
Groups such as ‘Auckland Home Projects’ or ‘Christchurch Renovators’ are great places to connect.
4. Leverage Neighbourly for Authentic Referrals
Neighbourly is a well-used platform for trusted referrals among NZ neighborhoods.
Friendly posts introducing your services and sharing decorating advice foster warm client relationships.
The platform’s slower pace encourages thoughtful engagement and repeat business.
5. Highlight Client Testimonials and Portfolios
Showcase authentic testimonials that focus on your quality, timeliness, and professionalism.
Share photo-filled case studies of your recent residential or commercial painting jobs.
Social proof helps potential clients feel confident in hiring you.
6. Offer Transparent Pricing and Quotes
Clear, upfront pricing eases client concerns and builds trust.
Yada’s fee-free platform enables you to price competitively without worrying about commission cuts.
Consider package deals or discounts for first-time customers to help close sales.
7. Provide Mobile-Friendly Booking & Communication
Most clients use mobile devices to book painting services.
Yada’s mobile-optimized interface and internal chat streamline communication and scheduling.
Prompt answers elevate client satisfaction and boost retention.
8. Share New Zealand-Specific Decorating Tips
Post advice relevant to Kiwi homes, such as weather-resistant paints or eco-friendly products.
Discuss style trends popular in New Zealand to connect with local tastes.
Consistent, valuable content keeps you top of mind.
9. Network with Complementary Trades
Partner with interior designers, builders, and real estate agents to generate referrals.
Attend home expos or community fairs to showcase your skills.
Strong networks improve your client flow.
10. Adapt Services for Diverse Client Needs
Offer flexible services suitable for both residential and commercial clients across NZ.
Provide customised quotes, scheduling, and eco-conscious options tailored to Kiwi preferences.
Being locally aware and responsive enhances client loyalty.