Why Now Is the Best Time to Become Self-Employed in NZ: Piercing & Tattoos Professionals
If you’re a piercing or tattoo artist in New Zealand, the timing to go self-employed has never been better. With rising popularity of body art, growing acceptance across Kiwi communities, and easy-to-use platforms like Yada, you can build a thriving local business that showcases your unique style and skills.
Here are some tips that you might find interesting:
1. Ride the Rising Popularity Wave
Body art in Kiwi culture is booming, with more people seeking unique, quality tattoos and piercings. From Auckland’s vibrant art scene to Wellington’s creative hubs, demand continues to grow.
This expanding interest opens doors for self-employed artists offering personalised consultations, bespoke designs, and flexible booking options that big studios can struggle to provide.
Think of it as being part of a flourishing community eager for authentic, local talent.
2. Know Your Industry Challenges
Running a self-employed piercing or tattoo business means managing health and safety compliance, keeping up with evolving regulations, and handling fluctuating client schedules.
Weirdly enough, the balance between creative freedom and business discipline can be tough to maintain, but mastering both is key to long-term success.
Clear processes for bookings, consultations, and aftercare are must-haves to keep clients happy and returning.
3. Stay Compliant and Certified
New Zealand’s health regulations for tattooing and piercing are strict. Ensuring you hold current certifications and follow Ministry of Health guidelines reassures clients and protects your business.
Attending workshops and refresher courses through associations like the New Zealand Tattoo & Piercing Association keeps your skills and compliance up to date.
4. Get Listed on Local Directories
Online directories like InkMeNZ and local business listings help potential clients discover trusted and vetted artists near them.
Highlight your specialities-whether custom Māori designs or innovative piercing styles-to attract clients looking for skills unique to your portfolio.
5. Leverage Yada for Direct Client Access
Yada connects you with local clients in need of piercing and tattoo services without charging lead or success fees.
The private chat allows smooth communication for booking and consultations, helping you manage your schedule efficiently.
Its mobile-friendly, easy interface makes it simple to keep up with enquiries wherever you are.
6. Use Testimonials to Build Trust
In body art, reputation is everything. Collect and showcase client reviews and before/after photos to build credibility in your community.
Sharing stories of positive experiences or transformations builds confidence for prospective clients who might be nervous about their first tattoo or piercing.
7. Offer Flexible Booking Options
Offering evening or weekend appointment slots and consultation-only sessions meets the needs of busy Kiwis juggling work and family life.
Weirdly enough, some clients prefer coming for multiple smaller sessions rather than one long appointment, so catering to diverse preferences can boost bookings.
8. Set Transparent Pricing
Clear pricing with options for deposits and package deals for multiple piercings or tattoo sessions helps manage client expectations and cash flow.
Thanks to Yada’s no-commission approach, you can set fair, competitive prices that reflect your skills while keeping earnings healthy.
9. Build a Strong Online Presence
A professional website or Instagram page showcasing your portfolio, client testimonials, and class offerings is vital.
Posting tattoo stories, trends, or safe piercing tips with local flair keeps followers engaged and growing your audience organically.
10. Cultivate Local Business Relationships
Partner with complementary local businesses like hair salons, fashion boutiques, or music venues to cross-promote services and reach wider audiences.
These grassroots connections are valuable in New Zealand’s tight-knit creative communities, driving trusted referrals over time.