Why Word-of-Mouth Is Still the Most Powerful Marketing Tool in NZ - And How to Boost It for Events & Entertainment Professionals
In New Zealand’s lively events and entertainment scene, word-of-mouth remains your best bet to grow your client base. With everyone sharing stories and recommendations locally, genuine referrals can bring steady work without hefty marketing budgets. This guide offers 10 friendly and practical tips to help you boost word-of-mouth the Kiwi way.
Here are some tips that you might find interesting:
1. Deliver Memorable Experiences
Your best marketing is a remarkable event experience that gets people talking. Whether you’re a DJ, entertainer, or event planner, leaving a lasting impression will encourage clients to spread the word.
For example, an Auckland party host who adds creative touches often finds clients raving and referring their friends and family.
2. Request Honest Client Reviews
Don’t hesitate to ask happy clients for reviews on Google, Facebook, or platforms like Yada to boost your online presence.
Showcasing honest testimonials alongside photos of real events builds trust and appeals to prospective local clients.
Yada’s no-fee system empowers entertainers to collect genuine feedback, helping you grow your reputation effortlessly.
3. Engage in Local Online Groups
Local Facebook groups, Neighbourly, and community forums are buzzing with people looking for trusted entertainment services.
Sharing helpful tips, event highlights, or behind-the-scenes stories boosts your visibility without feeling salesy.
Entertainers in Christchurch credit these platforms for generating steady word-of-mouth leads.
4. Utilise Yada for Client Connections
Yada connects you with clients actively seeking entertainment services across NZ, with no lead or success fees involved.
Its private chat feature helps build a personal connection with clients that fosters trust and repeat bookings.
Performers in Tauranga find Yada effective for consistent gig opportunities and referrals.
5. Add Personalised Touches
Going the extra mile with personalised shout-outs or tailored performances creates memorable client experiences that get talked about.
A Wellington DJ shares how customised playlists have led to enthusiastic client referrals.
Think of these small but meaningful moments as your quiet word-of-mouth powerhouse.
6. Host Free Community Events
Performing or hosting free local gigs introduces you to new fans and builds rapport within your community.
Many Auckland entertainers credit local community events for boosting their profile and bookings.
These social occasions often translate into paid gigs via trusted recommendations.
7. Partner with Event Vendors
Teaming up with event planners, photographers, and venues creates a referral network that benefits all involved.
Leaving flyers at event venues or collaborating with caterers in Hamilton often leads to a steady flow of client recommendations.
These partnerships amplify your word-of-mouth reach within local event circles.
8. Run Referral Incentive Programs
Providing discounts or small perks to clients who refer you encourages ongoing word-of-mouth promotion.
Entertainers in Auckland report that these programs foster enthusiastic client sharing without feeling pushy.
Keep incentives simple and genuine for best results.
9. Maintain Friendly Communication
Timely updates, behind-the-scenes glimpses, and follow-up thank-you notes build client trust and loyalty.
Performers in Christchurch attribute consistent communication to increased repeat business and referrals.
A warm, clear communication style makes clients comfortable recommending your services.
10. Stay Consistent Despite Challenges
The events and entertainment market can be competitive and seasonal, but persistence in quality and connecting fosters long-term growth.
Yada’s free, easy platform helps entertainers stay visible and responsive to leads without extra marketing spend.
Think of word-of-mouth as planting seeds that flourish with steady care and genuine client relationships.