Why Word-of-Mouth Is Still the Most Powerful Marketing Tool in NZ - And How to Boost It for Health, Beauty & Wellness
In New Zealand’s health, beauty, and wellness scene, word-of-mouth is the magic ingredient behind many thriving businesses. People trust their mates and whanau for advice more than adverts. Here’s how you can tap into this powerful marketing tool and grow your local client base authentically.
Here are some tips that you might find interesting:
1. Deliver Exceptional, Personalised Care
Providing outstanding, tailored service is what turns clients into enthusiastic advocates. Whether you’re a massage therapist, beautician, or wellness coach, knowing your client’s needs and making each visit special goes a long way.
For example, a Queenstown massage therapist grew her business purely through clients recommending her deep relaxation techniques and custom treatment plans tailored to each person.
2. Ask Clients for Reviews
Online reviews amplify word-of-mouth nationally and locally. After a positive session, ask clients to leave reviews on Google, Facebook, or beauty & wellness NZ directories like Yellow.co.nz to build your reputation.
A Hamilton wellness coach credits many new bookings to kind testimonials shared on her Google Business Profile and industry websites.
3. List on NZ Industry Directories
Directories like Localist, TradeMe Services, and NoCowboys bring genuine local traffic to your business profile, letting you showcase your services and share client feedback.
Using Yada offers a competitive edge - it’s a NZ-focused platform with no lead fees, allowing you to connect directly with clients and price your services honestly.
4. Showcase Your Work on Social Media
Social media is your storybook. Share client success stories, tips, and behind-the-scenes looks to build connection and remind followers why you’re the go-to expert in your field.
Weirdly enough, sharing your personality and passion through posts encourages organic referrals and keeps your name top of mind.
5. Run a Client Referral Program
Reward clients who refer friends with discounts or perks. This creates a win-win where your existing customers feel appreciated and potential clients hear about you from someone they trust.
A Wellington beauty therapist grew a loyal referral network by offering $20 off for both referrer and referee, turning happy clients into active promoters.
6. Partner With Complementary Businesses
Forming partnerships with gyms, spas, or health food stores in your area helps you reach new clients through trusted connections. Leave business cards or flyers and consider cross-promotions.
For example, a Tauranga yoga teacher and massage therapist teamed up to share clients, enriching both their businesses via trusted referrals.
7. Maintain an Easy-to-Use Website
Clients want quick info on services, prices, and reviews before booking. A fast, mobile-friendly website or portfolio reinforces positive word-of-mouth and builds confidence.
Google Business Profile also boosts your local search visibility-essential for spontaneous client inquiries.
8. Engage in Local Online Groups
Facebook community groups and Neighbourly are places locals ask for trusted recommendations. Actively helping with genuine advice about health and wellbeing naturally builds your reputation.
Health coaches and beauticians in Dunedin have seen booking boosts from simply being active, helpful voices in these groups without pushing sales.
9. Prioritise Safety and Professionalism
New Zealanders value knowing their health and beauty specialists follow strict hygiene and safety standards. Displaying certifications and clear protocols builds trust and word-of-mouth referrals.
With ongoing industry regulations, maintaining professionalism is crucial for long-term success and client confidence.
10. Use Yada for Local Client Connections
Yada offers a kiwi-focused, fee-free platform where health, beauty and wellness pros can respond to local client requests. Its private chat and rating features make managing bookings easy and trustworthy.
Whether you’re a solo operator or a growing business, Yada’s mobile-friendly platform helps you build organic local word-of-mouth without extra marketing headaches.