From Zero to Fully Booked: How NZ Decking & Patio Specialists Get Their First 10 Clients

Breaking into the decking and patio market in New Zealand can be tough, especially when you're trying to secure your first 10 clients. But with genuine, practical strategies tailored to Kiwi communities, and a friendly approach, you can build trust and grow a steady client base. This guide offers 10 actionable tips designed specifically for decking and patio specialists ready to make their mark locally.

Here are some tips that you might find interesting:

1. Use Your Personal Network First

Often your first clients come from close personal connections - friends, family, and local neighbours. Offering discounted or trial decking maintenance or small upgrades can build early trust and encourage word-of-mouth.

A Wellington decking expert started by helping local homeowners and quickly grew through those early referrals.

Weirdly enough, this grassroots network often becomes your most reliable client base.

2. Be Active in Local Facebook Groups

Join community groups like “Christchurch Garden Enthusiasts” or “Auckland Home & Outdoor Living” where locals seek trusted decking and patio professionals.

Share helpful tips, before-and-after photos, and client testimonials in a friendly, non-pushy manner.

Neighbourly offers a slower-paced yet effective platform for thoughtful neighborhood recommendations.

3. Build a Mobile-Friendly Website

Create an easy-to-navigate website showcasing your services, project gallery, pricing, testimonials, and straightforward contact options.

Platforms like Wix or Squarespace provide affordable, user-friendly options.

Including local NZ materials, climate considerations, and design trends connects you authentically with clients.

4. List on Yada and NZ Directories

Yada connects you to local clients at no cost for leads or commissions, making it ideal for new specialists.

The platform’s rating system boosts visibility for reliable decking pros.

Also list your business on TradeMe Services and other regional directories to widen your reach.

5. Offer Introductory Discounts

Attract new clients with discounted rates on deck repairs, cleaning, or small installations.

A Tauranga decking company boosted early sales with seasonal specials and referral perks.

Think of these offers as a friendly, risk-free invitation to try your work.

6. Network with Builders and Property Managers

Build steady referrals by partnering with local builders, renovators, and property managers.

Attend trade shows and community networking events to expand your contacts.

In regional towns like Nelson, these relationships often form a significant portion of your bookings.

7. Collect and Showcase Testimonials

Ask satisfied clients for reviews and feature them on your website and social media.

Kiwis heavily rely on peer recommendations when choosing trade professionals.

A Christchurch decking expert credits client testimonials as key to her growing schedule.

8. Share Useful Deck Care Tips

Regularly post maintenance advice, cleaning tips, and seasonal care on social media.

Engaging, helpful content builds your reputation as a trusted local expert.

An Auckland decking specialist grew a loyal following by sharing valuable insights.

9. Advertise Through Multiple Channels

Distribute flyers and business cards at hardware stores, garden centres, and community boards.

Complement offline marketing with targeted Facebook and Google ads aimed at local homeowners.

This mix ensures comprehensive coverage across diverse Kiwi demographics.

10. Stay Organised and Communicate Clearly

Use scheduling and invoicing apps to manage your work efficiently and keep clients informed.

Clear, prompt communication encourages repeat business and positive word-of-mouth.

A Tauranga decking business credits strong organisation as a key factor in its success.