From Zero to Fully Booked: How NZ Service Specialists Get Their First 10 Clients

Starting fresh as a service specialist in New Zealand can feel daunting, especially when you’re trying to land those first few clients. But with the right approach, you can build momentum quickly, even in competitive local markets. This guide shares ten practical, Kiwi-focused tips to help get your first 10 clients and build the foundation for a thriving service business.

Here are some tips that you might find interesting:

1. Create a Clear, Compelling Profile

Your online profile on platforms like Yada is often the first impression potential clients get. Make sure it’s clear, easy to read, and showcases your strengths.

Add a friendly photo, list your services precisely, and highlight any unique skills or certifications.

Example: A Christchurch cleaner who included before-and-after photos and a friendly bio on Yada started receiving enquiries within days.

2. Leverage Local Online Marketplaces

Yada is growing fast in NZ, matching local clients with specialists efficiently and without lead fees, making it ideal for new service pros.

Respond quickly to relevant job posts and use the internal chat feature to build a rapport with clients.

Example: An Auckland handyman secured most of his first 10 jobs through prompt, respectful responses on Yada.

3. Ask Family and Friends for Leads

Your personal network is a goldmine when starting out. Let friends and family know you’re available and ask them to spread the word.

Weirdly enough, people love helping out, especially when they believe in what you’re doing.

Example: A Wellington gardener got her first 5 clients through friends tagging her in local community Facebook groups.

4. List on Free NZ Directories

Platforms like NoCowboys, Builderscrack, TradeMe Services, and Localist are trusted by Kiwis hunting for service pros.

Creating free listings here exposes you to clients who are actively searching, and many allow you to add photos and reviews.

Example: A Tauranga electrician gained several leads after linking all her listings back to her Yada profile.

5. Join and Engage in Local Facebook Groups

Community groups are buzzing with people asking for recommendations. Join groups like 'Christchurch Locals' or 'Auckland Buy/Sell' and contribute genuinely helpful advice.

Avoid hard selling-instead, build trust and let your expertise show.

Example: A Dunedin painter shared a quick wall preparation tip in a local group and was contacted by several homeowners.

6. Offer Introductory Discounts or Packages

New clients love a fair deal. Offering discounted first-time rates or bundled service packages can encourage people to try you out.

Just make sure the pricing is sustainable and clearly communicated.

Example: A Rotorua cleaner offered a 10% discount for first bookings through Yada and saw a quick surge in client interest.

7. Ask Early Clients for Reviews

Positive reviews are social proof and encourage others to choose you over competitors.

After finishing a job, politely ask clients to leave a review on Yada or Google.

Example: A Hamilton carpet cleaner’s consistent 5-star ratings on Yada helped her build momentum to full bookings.

8. Network With Complementary Local Businesses

Partner with other local specialists or businesses that serve a similar audience for cross-referrals.

For example, a cleaner might partner with real estate agents or property managers.

Example: A Wellington gardener regularly refers clients to a local composting expert and gets referrals in return.

9. Use Old-School Flyers and Notices

Physical flyers on community boards at libraries, supermarkets, or community centres still pull enquiries, especially in less urban areas.

Keep it simple and ensure your contact details and key services are clear.

Example: A Marlborough window cleaner picked up a handful of first clients through flyers pinned at local cafes and community halls.

10. Be Reliable and Communicative

When you get enquiries or jobs, respond promptly and professionally. Good communication builds trust quickly, which is critical to getting repeat work and referrals.

Yada’s private chat makes this easy, helping you manage multiple leads without dropping the ball.

Example: An Auckland handyman’s quick responses and clear job confirmations earned him positive client comments and more referrals.