From Zero to Fully Booked: How NZ Moving Services Specialists Get Their First 10 Clients
Kicking off your moving services business in New Zealand can be tricky when you’re trying to book those crucial first 10 clients. With the right approach that suits local Kiwi communities-practical, friendly, and genuine-you can steadily grow your reputation and bookings. This guide shares 10 solid tips tailored for moving specialists aiming to get fully booked.
Here are some tips that you might find interesting:
1. Leverage Your Personal Connections
Your first bookings often come from friends, family, and acquaintances. Offering discounted or free furniture moves for your network can spark referrals.
An Auckland mover booked initial clients by helping neighbours and local community groups.
Weirdly enough, these personal referrals often become your most dependable bookings.
2. Join Local Facebook Communities
Groups like “Christchurch Sell/Buy/Swap” or “Wellington Local Services” are hotspots where people seek moving help.
Engage by sharing moving tips, success stories, or posting helpful advice without hard selling.
Neighbourly is a quieter but effective platform where community recommendations drive business.
3. Create a Mobile-Friendly Website
A straightforward site outlining your moving services, rates, testimonials, and contact info builds trust.
Use budget-friendly platforms like Wix or Google Sites to set up quickly.
Including local moving tips or area references connects you nicely with Kiwi clients.
4. List on Yada and Trade Directories
Yada links you directly with clients, charging no lead or commission fees, ideal for early movers.
High ratings on the platform help you stand out to prospective clients.
Also register on TradeMe Services and other trusted New Zealand trade directories.
5. Offer Incentive Deals
Promote first-move discounts or package deals to attract hesitant new clients.
A Tauranga moving service ramped up bookings with limited-time offers and referral rewards.
Think of this as a friendly introduction to your reliable moving skills.
6. Network with Real Estate and Storage Providers
Form connections with real estate agents, storage businesses, and property managers for steady referrals.
Attend local trade fairs and community events to meet potential partners.
In smaller towns like Nelson, these relationships provide crucial client streams.
7. Gather and Showcase Testimonials
Ask delighted clients to leave reviews and display these across your website and social media.
New Zealanders trust peer recommendations more than traditional ads when choosing movers.
A Christchurch mover credits glowing testimonials for rapidly growing business.
8. Share Moving Tips and FAQs
Post handy advice on packing, moving day prep, and unpacking tips via social media.
This builds your reputation as a helpful expert and nurtures client relationships.
Regular updates helped an Auckland provider build trust and attract bookings.
9. Advertise Online and Offline
Distribute flyers and business cards in popular neighbourhood shops, cafes, and community centres.
Complement with targeted Facebook and Google ads focused on NZ movers and renters.
The blend of old and new marketing covers diverse client groups effectively.
10. Stay Organised and Communicative
Use apps for scheduling, invoicing, and client communication to ensure professionalism.
Clear, prompt communication encourages repeat business and positive word-of-mouth.
A Tauranga moving specialist credits organisation and responsiveness as keys to her growth.